, Live from SAP TechEd 2013 Amsterdam, Acorel
Gratis demo

As a first time TechEd visitor I have high expectations of SAP’s annual techfest. We’re visiting the event that takes place from 5-11 to 7-11 in Amsterdam. Here we’ll give an impression of the event up until now.

First impressions

When browsing through the agenda it becomes clear that it’s all about HANA, HANA and even more HANA. There is less focus on topics like Mobility, Cloud (mostly a combined topic with HANA) and even less on SAP Hybris, although there are some sessions on that today and tomorrow.

So only a glance at the agenda makes clear what the tech strategy of SAP will be: HANA-ify everything.


Next up: The Keynote, this year a joint presentation by Bernd Leukert, Head of Application Innovation at SAP and a number of co-presenters. Even Vishal Sikka had a message for through a video message.

The Keynote this year is also all about HANA. Vishal mentions ‘the new HANA reality’. Bernd compares the technology to a plain journey: What if you could travel from San Fransisco to Amsterdam in just 36 seconds – instead of 8 hours. The outcome would be Disrupting indeed.

However, what follows in the rest of keynote is not so much of a vision on that HANA future, but rather a series of repeating, similar demos of HANA apps. Amongst other things SAP claims:

The first two claims I understand, that’s what in memory computing is about. However, a lot of the other claims are more difficult to follow. Don’t get me wrong; I think HANA-like technologies will disrupt IT in many ways.

However, this slide is shown only seconds after the claim that HANA in the cloud will make things simple:


Next up are the sessions. There are a lot of interesting sessions, so making choices is very difficult. Some of our key take aways so far:


Of course there’s lots of fun to be had outside the sessions too:

We’re looking forward to the rest of the TechEd content!

, Live from SAP TechEd 2013 Amsterdam, Acorel

Wilco Menge