It sounds easy: make your customers feel valued. But how do you actually do that and why is it so important? What experience does your customer have if he has been in contact with your organization? For example, if he opens the newsletter, or is in touch with customer service or if he visits the online shop? Read about it in this blog.
In today’s world it is not only about offering good deals and quality products to keep customers happy. In today’s world customers expect a whole personalized experience. Let me ask you this: do you think that your customers feel valued? For a second, put yourself in the position of your customer. Are you offering a top notch customer experience?
For many reasons it is important that your customers feel valued. First of all, when your customers feel valued, there is a big chance that they stay loyal to your business. Loyal customers will help you get new customers. They do free word of mouth marketing for you and as a result, your business grows. Besides that, the profitbality of a customer will increase as a customer becomes more and more loyal. So, it is important to make sure that your customers feel valuable and special.
In other words, unsatified customers are less likely to return and more likely to go elsewhere. often customers choose a different product or service without giving feedback. According to a study by Harvard, 96% of unhappy customers do not complain but just simply stop using the product and/or service.
How to make a customer feel valued
Honesty, trust, respect and a genuine connection, that’s where it all starts. These are the qualities that make your customers feel valued and appreciated. In addition, there are many other things you can do to ensure that your customer feels valued. One of the things that I would like to highlight is offering your customers an excellent customer experience. Offering an excellent customer experience makes people feel like they’re being taken care of. Give your customers an excellent customer experience from the start and follow that up with even better customer service. Customers feel valued when they know they can count on your business and a consistent response will yield customer lifetime value. Nowadays it is even possible to measure the entire experience in order to improve tangible results.
We see many organizations seeing the urgency of offering an excelent customer experience, but struggling with starting the initiative. Do you know if your customers feel valued? Or do you need some help to find out? Get in touch with Acorel so we can work together and make sure that your company is offering the most powerful customer experience to make customers feel valued.