Always and everywhere insight into customer information at Poppers Senco
Solutions
Really get to know your customer and use the power of actual insights to recognise sales opportunities immediately.
Provide your customers with personal service during the entire customer journey and always keep your promises.
Our services
We believe in successful projects and even more in successful customers. The implementation of SAP software must take place within the lead time, scope and budget. But does this also mean that your organisation will automatically be more successful?
Customer since
2006
"Our sales team now has access to relevant customer information anytime, anywhere. This allows them to prioritize their sales time and sell more during the same time."
Dependent on customer information
Poppers Senco supplies fasteners and machines for the construction industry. In the Netherlands, the company sells leading brands, such as Tytecker, Muro, InterDiamant, Easy-Fix and its own brand: Senco. The internationally operating SME has 200 employees, of which approximately 90 employees work in the Netherlands. Eight of these are salespeople who are often on the road or with customers. They depend on insight into customer information to properly perform their work.
Complete insight always and everywhere
Previously, this information was stored in Poppers’ CRM system Superoffice. In recent years, however, it became increasingly clear that the company had outgrown Superoffice. Tim Schut, ICT Manager at Poppers Senco: “Our sales teams are managed based on their results. Therefore, they always and everywhere must have insight into what is expected of them that month. They must also be able to see for themselves how they perform in relation to their targets.”
That is why Poppers started looking for a new solution. In the end, the choice fell on SAP Sales and Service Cloud, SAP’s advanced CRM solution in the cloud. A system that integrates seamlessly with Poppers’ SAP backend, just like with Outlook and working via mobile devices. Acorel was allowed to take care of this implementation.
Insight into growth opportunities
SAP Sales and Service Cloud help the sales team gain the necessary insights. With the help of an individual customer valuation, the sales team can organize the sales activities at their own discretion. Schut: “In addition to customer turnover or price agreements, it also provides insight into the exact value of Poppers Senco to a customer and what our growth opportunities are. Or that a customer is 100% satisfied with our products and services. With such information, salespeople can prioritize their sales time themselves. Knowledge is power!”
Faster visit registrations
Acorel also ensured that Poppers Senco sellers could complete their visit registrations much faster and much better. Guus Dorenbos, SAP Sales and Service Cloud consultant at Acorel: “Visitor registrations used to contain a lot of text, but little relevant information. We changed that with introducing a standard survey, which helps salespeople to fill out the visit registration. This makes it much easier and faster for them to record the customer data after the visit.” The insight into customer data and the help with visit registration therefore ensured that the sales team sells more during the same time.