Royal Swinkels Family Brewers about their intelligent breweries
Solutions
Offer all your customers a clear and personalised shopping experience through every touch point – both online and offline.
Really get to know your customer and use the power of actual insights to recognise sales opportunities immediately.
Provide your customers with personal service during the entire customer journey and always keep your promises.
Drive conversions, order frequency and order value through the power of personalized omni-channel campaigns.
Our services
We believe in successful projects and even more in successful customers. The implementation of SAP software must take place within the lead time, scope and budget. But does this also mean that your organisation will automatically be more successful?
We believe in healthy data flows. We therefore reduce data complexity to improve operational stability. This makes processes more flexible and makes room for more rapid innovation.
The success of an SAP Customer Experience implementation will be clear only after the Go-live moment. That is why we think it is important to continue supporting organisations, also after your Go-live.
Customer since
2006
“Royal Swinkels Family Brewers will soon be able to pass on an intelligent brewery to the next generation of Swinkels Brouwers.”
The customer promise Royal Swinkels Family Brewers
“A suitable beer for every moment”, this is the customer promise of Royal Swinkels Family Brewers, known from Bavaria, Palm and LaTrappe, among others. To ensure this, they need to get to know the consumer better.
Stijn Swinkels, board member at Royal Swinkels Family Brewers and seventh generation Swinkels brewers, explains in the video below about the challenge of getting to know the customer better in the digital world. He shows how the Swinkels Family is engaged in a digital transformation.
Taco Schallenberg, CEO at Acorel, explains how Acorel helps Royal Swinkels Family Brewers get the job done using SAP’s Customer Experience suite (Sales, Service, Marketing and Commerce).
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Digitizing the customer journey
Digitizing the customer journeys of Royal Swinkels Family Brewers was an absolute must. This is because they strive to be able to serve a suitable beer for every moment. This requires an optimal customer view, both B2B (direct customers) and B2C (consumers). Royal Swinkels Family Brewers uses the SAP Customer Experience suite for this.