Warmteservice opts for omnichannel strategy
Solutions
Offer all your customers a clear and personalised shopping experience through every touch point – both online and offline.
Our services
We believe in successful projects and even more in successful customers. The implementation of SAP software must take place within the lead time, scope and budget. But does this also mean that your organisation will automatically be more successful?
Customer since
2006
About Warmteservice
Warmteservice sells central heating boilers, radiators, floor heating, plumbing systems, roofing material, installation material and electronic equipment from their physical stores and via the webshop to entrepreneurs and consumers. Warmteservice understands all too well that the products they sell are complex. Therefore, Warmteservice is not an anonymous webshop. They understand that looking each other in the eyes sometimes works better in solving problems and issues. That’s why a strong omnichannel strategy that puts the customer first is essential. Warmteservice has more than 250 employees and 54 retail stores across the Netherlands.
Omni-channel strategy
After the implementation of a complete omnichannel strategy, the optimization of product information and the introduction of various advisory tools, it was time for a new, refreshing front-end. The design and techniques used were from 2013 and no longer met the expectations of today’s demanding consumer. But how do you migrate to a new design and new techniques without starting all over?
The Warmteservice webshop has a completely new design and runs on SAP Commerce Cloud. The latest functionality such as SmartEdit and Personalization is used to put the customer first and to provide an optimal experience.
“After the webshop launched 6 months ago, the turnover is already equivalent to eight physical stores.”
