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Acorel and Proxcellence together: more value for the business

Acorel improves CX proposition with acquisition of Proxcellence Netherlands

’s-Hertogenbosch, April 29, 2021 – Customer Experience specialist Acorel took over Proxcellence Nederland on April 29, 2021. With the acquisition of the SAP Business Technology Platform expert, Acorel is further expanding its Customer Experience activities. Proxcellence brings Acorel knowledge and expertise in integrating and unlocking data and information for business intelligence in CX processes.

Proxcellence Nederland was founded in 2015 and specializes in integration and creating healthy data flows that add value to the business. The company does this by deploying the latest innovative and intelligent technologies of the SAP Business Technology Platform (SAP BTP). Proxcellence is known for the ‘UV Radar’ app from KWF Kankerbestrijding and the app ‘Dat ben ik’ from Alzheimer Nederland. Both apps were developed in collaboration with SAP Netherlands.

Proxcellence Nederland will continue as Acorel Technology. The Belgian and Luxembourg parts of Proxcellence are not part of the takeover and will continue to exist independently under their own name.

SAP Integratie

Value creation

Taco Schallenberg, director of Acorel: “With the acquisition of Proxcellence, we are taking our next step in sales, service, marketing and commerce. By intelligently integrating data in companies with the SAP Business Technology Platform, we create value for the business. In this way Acorel continues to develop as a leading Customer Experience partner for innovative organizations. We are very pleased with the technology and integration expertise of our experienced colleague specialists from Proxcellence. In the past we have already experienced the knowledge of Proxcellence during various projects. We also want to make optimal use of that expertise in the future.”

Customer benefits

Guido Koopmann, Managing Partner at Proxcellence and Igor Mitrovic, Managing Director at Proxcellence see benefits for customers of both Acorel and Proxcellence in the acquisition: “Acorel helps to create value in the field of data excellence, process integration and extensions within Customer Experience business applications. Proxcellence customers get the full SAP Customer Experience portfolio and managed services at their disposal. Together we are able to create value for the business with a strong focus on the end customer.”

Intelligent Enterprise combination

Raymond Schöder, Director Midmarket and Partner Ecosystem SAP Netherlands: “Acorel and Proxcellence are two specialized SAP partners. They are both successful in their own domain and they complement each other very well. I have no doubt that the combination of the two companies will be successful. Together they can help customers even better to transform into Intelligent Enterprises to sustain their profitability, resilience and sustainability for the future.”

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About Acorel

Acorel is an expert in sales, service, marketing and commerce. As a committed partner, Acorel helps organizations improve their customer experience and create more value for the business through healthy data flows. From advice to implementation, with pragmatic change management and accessible, user-friendly solutions. Acorel is the largest SAP Gold Partner in the Netherlands in the field of customer experience. We have offices in ’s-Hertogenbosch and Alkmaar and work for Royal Swinkels Family Brewers, Signify, Intergamma and NCOI, among others.