Acorel & SAP have officially kicked off Shopping Tomorrow
On Thursday, March 9, SAP and Acorel officially kicked off Shopping Tomorrow. The community, consisting of a gigantic Dutch e-commerce network, held its annual opening in the theater and conference center Spant! in Bussum. Acorel and SAP debuted as chairman and host of an interesting working group. Together with this working group, they will work in the coming months to find a practical and applicable answer to the question: How can sustainability be a business driver in the growth of B2B e-commerce?
The day started impressively. Marieke Vink, program manager at Shopping Tomorrow, took the floor in front of a packed room with all kinds of experts in the field of e-commerce and welcomed the network! The goals of the program were clear to everyone: sharing knowledge, networking, getting inspired, and above all sparring with other professionals about everyday challenges in the field of e-commerce.
After this, SAP and Acorel continued with the first work session. Almost the entire group was present. The proposal round took a lot of time, but that certainly didn’t make it any less interesting. It was extremely instructive to hear from the participants what prompted them to take the next step in the context of sustainability. One of the most important things that has emerged is that many companies believe that they cannot tackle this issue alone. It will only have a good chance of success if the entire value chain, or a group of companies, can make a joint effort to act more sustainably. This strengthened the group feeling to work together on a result in the form of a practical answer to the main question.
Finally, the group brainstormed further about the theme. What do companies encounter in terms of sustainability? What are interesting initiatives? What do we mean by sustainability? And how can we get started with this?
We look forward to the next working session, where we will make the first steps towards a research model to be further tested in the market.
Would you like to know more about this initiative by SAP and Acorel at Shopping Tomorrow? Then look at https://www.shoppingtomorrow.nl/nl/themas/marketing/b2b/duurzaamheid-in-b2b-commerce.
