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Gain trust with SAP Customer Data Cloud

Bring the foundation for collecting customer data in order and turn anonymous online visitors into loyal customers.
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You want to exceed customer expectations through a personalized omnichannel experience. At the same time, customers want transparency and control over the data you use from them. Discover how the technological solution SAP Customer Data Cloud in combination with Acorel as a Customer Experience partner makes this possible.

Gain confidence

Promote retention and gain trust by basing customer relationships on transparency and control.

Strong foundation

Build a richer customer profile, enabling next level personalization.

Recognize a customer faster

Stimulate earlier order placement or a higher order value by recognizing customers at an early stage.

Watch again: Inspired in 90 minutes about SAP Customer Data

In October 2022 we provided a webinar about SAP Customer Data. In this webinar we discussed important trends and developments, SAP’s vision on Customer Data and Acorel’s approach. Finally, it contains an interesting demo of SAP Customer Data Cloud and SAP Customer Data Platform. The webinar is in Dutch.

Enter your details here and immediately watch the recording of our webinar on SAP Customer Data.

Inspired no. 6 SAP Emarsys

SAP CDC provides a complete customer view taking into account your customers’ privacy

A major reason customers leave a company website is because they do not know what the company does with their data. Customers want to be in control, and they want to be able to withdraw their consent at any time. And not only customers expect this, it is also required by GDPR laws.

With SAP Customer Data Cloud you meet the expectations of customers and the GDPR. This way you avoid fines and you keep the reputation of your company high. In addition, it enables you to learn more and more about customers, making your customer view more and more complete.

SAP Customer Data Cloud,Customer Data

Optimally benefit from your customer data with SAP Customer Data Management

Customer data is the foundation for a distinctive customer experience. Yet we see that not every organization benefits optimally from customer data. A missed opportunity, we believe. Customer data helps you make better decisions, build trust, strengthen loyalty, comply with the GDPR and respect the privacy of your customers. In this article you will discover how you can benefit from customer data with SAP Customer Data Management, the collective name for SAP Customer Data Cloud and SAP Customer Data Platform, so that an optimal customer experience is within reach.

Secure access

Let customers easily register and log in via various channels. With SAP Customer Data Cloud, you give customers different authentication options. For example, with facial recognition, two-step verification or social login, so that customers log in safely and quickly and create an account.

SAP Customer Data Cloud,Customer Data
SAP Customer Data Cloud,Customer Data

Consent management

Data is useless if you don’t have permission to use it. With SAP CDC you can easily arrange this, and you gain insight into the history of your customer profile. Does the privacy policy change? Then you know exactly on which date the consent was given. Customers can also see for themselves what they have given permission for and change this at any time.

Progressive profiling

Get to know (potential) customers better and better with progressive profiling. This means that SAP CDC helps you to collect or request more information from the customer during every touchpoint. This way you build a more complete customer profile with every interaction, which you can use to personalize experiences.

SAP Customer Data Cloud,Customer Data
SAP Customer Data Cloud,Customer Data


Collecting data is crucial for an optimal customer experience, but customer trust is just as important. Have you received permission to collect data? Then it is very important to deal with it properly. With SAP CDC you comply with laws and regulations, and you can guarantee the privacy of your customers. This way you create long-term value for your customers and your organization.

Why Acorel

At Acorel, we put improved customer experience within reach. Experience that aligns closely with the needs of both your organisation and your customers.

We are experts in the area of SAP Customer Experience. We provide the software and take care of its implementation. We also support you in the translation of your strategy into operations. And we encourage optimal use of the implemented software.

We do all of this with a team of dedicated professionals. Professionals with differing sets of expertise and knowledge of the challenges in your sector. Professionals who inspire you to look further than just the beaten path. In order to deliver exactly what you need to achieve the desired result. Or even to exceed this.

What motivates us? Making organisations demonstrably more successful. Every single day.

We let organizations excel in customer experience


Offer your customer a personalized experience and improve your online sales of any business model with e-commerce.


Really get to know your customer and use the power of real-time insights to effectively convert leads and sales opportunities.


Drive conversions, order frequency and order value through the power of personalized omni-channel campaigns.

Customer Data

Provide your customers a unique and personalized experience across all channels during the entire customer journey.

Want to know more? Get in touch!

Mark Kilsdonk

Solution Advisor

Marius van Ravenstein

Solution Advisor

Maurice Rootjes

Managing partner