Optimally exploit to power of customer data with the Customer Data Platform
Collecting customer data is key to providing an unforgettable customer experience. Discover how SAP Customer Data Platform and Acorel can help you to create a complete customer profile, so that all departments make optimal use of the available data.
Avoid data silos
Bring all data together in SAP CDP, so that the entire organization has a unified view of the customer and gets maximum value from the data.
Omnichannel customer experience
Provide customers with a streamlined experience, both offline and online, and meet expectations during every interaction.
Increase customer value
Use customer data for personalized up-sell and cross-sell opportunities. And retain customers by providing them with a consistent customer experience.
Watch again: Inspired in 90 minutes about SAP Customer Data
In October 2022 we provided a webinar about SAP Customer Data. In this webinar we discussed important trends and developments, SAP’s vision on Customer Data and Acorel’s approach. Finally, it contains an interesting demo of SAP Customer Data Cloud and SAP Customer Data Platform. The webinar is in Dutch.
Enter your details here and immediately watch the recording of our webinar on SAP Customer Data.
SAP CDP provides you a complete overview of your customer
Most organizations possess a lot of data. In fact, most of them are drowning in the sea of data they have collected. If this data is not connected, you only benefit from a fraction of its value.
With SAP Customer Data Platform you get a complete overview of your customer, so that you optimally benefit from the collected customer data. With a few clicks you can find out which customer bought what, when and where. You can also see how long the decision-making process took and whether the marketing campaign had an influence on it. This way you benefit from all the possibilities to provide customers with the ultimate experience.
Optimally benefit from your customer data with SAP Customer Data Managemen
Customer data is the foundation for a distinctive customer experience. Yet we see that not every organization benefits optimally from customer data. A missed opportunity, we believe. Customer data helps you make better decisions, build trust, strengthen loyalty, comply with the GDPR and respect the privacy of your customers. In this article you will discover how you can benefit from customer data with SAP Customer Data Management, the collective name for SAP Customer Data Cloud and SAP Customer Data Platform, so that an optimal customer experience is within reach.
Segmentation
Segmenting customers has many advantages. For example, if you segment on customer behavior, you can approach them more relevantly with personal offers, recommendations or campaigns. The consequence? The customer value increases because you are better able to attract and retain your customers.
Full customer profile
SAP CDP collects customer data from various sources, both offline and online, and brings it together on one platform. Think of e-mail addresses, customer phone numbers, IP addresses, online interactions, purchases, returns, complaints, reviews and much more. This way you have a complete view of every (potential) customer
Manage the customer journey
By defining all steps and decision moments in the customer journey in SAP CDP, you can see exactly where a customer is in the customer journey you defined. This will give you a lot of insight. You can see where the customer journey runs smoothly, but also where frictions occur, so that you know what to improve.
Protection of data
SAP CDP helps you comply with the GDPR. This way you do not store any data for which the customer has not given permission. It ensures you that you only use data in the right context. For example, if a customer gives you permission to email with information about an order, but not for marketing purposes, you can respect this decision easily.
Why Acorel
At Acorel, we put improved customer experience within reach. Experience that aligns closely with the needs of both your organisation and your customers.
We are experts in the area of SAP Customer Experience. We provide the software and take care of its implementation. We also support you in the translation of your strategy into operations. And we encourage optimal use of the implemented software.
We do all of this with a team of dedicated professionals. Professionals with differing sets of expertise and knowledge of the challenges in your sector. Professionals who inspire you to look further than just the beaten path. In order to deliver exactly what you need to achieve the desired result. Or even to exceed this.
What motivates us? Making organisations demonstrably more successful. Every single day.
We let organizations excel in customer experience
E-commerce
Offer your customer a personalized experience and improve your online sales of any business model with e-commerce.
CRM
Really get to know your customer and use the power of real-time insights to effectively convert leads and sales opportunities.
Marketing
Drive conversions, order frequency and order value through the power of personalized omni-channel campaigns.
Customer Data
Provide your customers a unique and personalized experience across all channels during the entire customer journey.