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Higher conversion rates and effective campaigns with SAP Marketing Cloud

Create up-to-date customer profiles to improve your customer experience and gain better insight into your performance.
Read the report

Gain insights from a single overview of your customers and offer personalised experiences during the entire customer journey. Create the experience that customers expect by recognising them and according to marketing activities to which they have agreed. Discover the unique power of SAP Marketing Cloud in combination with an implementation of Acorel as a partner for Customer Experience.

Insight into the customer journey

Make customer behaviour clear in real time, such as customer communications on social media about your product, service or brand.

A single and complete customer profile

Create golden records reflecting the most valuable data from every moment of interaction with your customers.

Goal-oriented campaigns

Approach your customers with goal-oriented campaigns in the right way, with the right content and at the right moment.

Whitepaper: ‘Executive Perspective on the modern customer’

Learn how marketing managers at leading brands deal with trends arising among customers in the report ‘How Customers are Changing and How Marketers Should Respond’.
How customers are changing and how marketers should respond

Get to know your customer better with SAP Marketing Cloud

Marketing automation helps you to serve relevant segments with the right content on the basis of customer insights. It gives you more insight in various customer segments and helps to the target them with relevance. By deploying this optimally, you can improve your marketing ROI through higher rates of conversion.

Easily add context to all your marketing efforts thanks to the seamless integration with SAP and non-SAP systems. Follow up on leads by integrating with SAP Sales Cloud or approach customers effectively based on their click behaviour in the webshop via SAP Commerce Cloud. You benefit from every opportunity to provide customers an ultimate experience.

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Implement SAP Marketing Cloud in just a few weeks!

With this package, you as a marketer have all the tools at your fingertips for a complete marketing process. It ensures that you can easily manage and enrich your customer profiles. You take this with you to segment your customers and then provide them with personalized marketing campaigns. Finally, you analyze each result for an optimal ROI.

Discover how you can get started with SAP Marketing Cloud in 8 or 12 weeks with the Marketing Accelerator. The Marketing Accelerator is a SAP qualified partner package solution.

Dynamic Customer Profiling

Build holistic B2B customer profiles, prioritize top accounts, and empower sales teams with deep insights. Improve customer relationships over time and empower sales with deep insights to better understand and prioritize engagements. Gain a holistic view of high-value accounts and gear compelling, personalized, and connected engagements to decision-makers.

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Lead and Account-Based Marketing

Generate, nurture, and convert leads into revenue with close collaboration between sales and marketing. Optimize results through marketing automation and intelligent scoring based on recent touch points and contacts.

Marketing Analytics

Understand marketing performance and the drivers to business success. Empower all marketers to make intelligent decisions with data visualization tools that synthesize data into insights – from audience discovery to campaign performance.

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Marketing Automation

SAP Marketing Cloud offers an excellent opportunity for personalized email marketing, so that you always address the right content to the right customer, any time.

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Discover our SAP Marketing Cloud blogs

SAP Marketing Cloud (previously SAP Hybris Marketing Cloud) offers an extensive set of marketing tools you can use to turn leads and activities into sales. Read our blog to find out which scenarios are often used when performing Lead Management.

At Acorel, we know how you can leave an indelible impression on your customers using a marketing solution. We like to share our knowledge in our blogs! Read them to find out how you can offer a personal experience, anywhere and anytime, using SAP Marketing Cloud.

Swinkels Family Brewers

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“A suitable beer for every moment”, this is the customer promise of Royal Swinkels Family Brewers, known from Bavaria, Palm and LaTrappe, among others. To ensure this, they need to get to know the consumer better.

itsme

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With SAP Marketing Cloud, the industrial reseller and service provider wants to map out even better what is going on with the customer and thus further improve the service and deploy its marketing efforts more effectively.

Gassan

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Customers expect the most personal and relevant customer experience possible. “Our ambition is to understand the customer’s needs before they are even aware of them.” GASSAN receives the help of SAP Emarsys Customer Engagement.

Why Acorel

At Acorel, we put improved customer experience within reach. Experience that aligns closely with the needs of both your organisation and your customers.

We are experts in the area of SAP Customer Experience. We provide the software and take care of its implementation. We also support you in the translation of your strategy into operations. And we encourage optimal use of the implemented software.

We do all of this with a team of dedicated professionals. Professionals with differing sets of expertise and knowledge of the challenges in your sector. Professionals who inspire you to look further than just the beaten path. In order to deliver exactly what you need to achieve the desired result. Or even to exceed this.

What motivates us? Making organisations demonstrably more successful. Every single day.

We let organizations excel in customer experience

E-commerce

Offer your customer a personalized experience and improve your online sales of any business model with e-commerce.

CRM

Really get to know your customer and use the power of real-time insights to effectively convert leads and sales opportunities.

Marketing

Drive conversions, order frequency and order value through the power of personalized omni-channel campaigns.

Customer Data

Provide your customers a unique and personalized experience across all channels during the entire customer journey.

Want to know more? Get in touch!

Teun van den Elzen

Customer Experience Consultant

Luuk Giebels

Director Sales & Marketing

Mark Kilsdonk

Solution Advisor