A 360-degree customer view with SAP Sales Cloud at Fibrant
Solutions
Really get to know your customer and use the power of actual insights to recognise sales opportunities immediately.
Our services
We believe in successful projects and even more in successful customers. The implementation of SAP software must take place within the lead time, scope and budget. But does this also mean that your organisation will automatically be more successful?
Customer since
2006
Fibrant is a manufacturer and supplier of sustainable chemical products and technologies and the undisputed market leader in caprolactam, cyclohexanone and ammonium sulphate. These are raw materials used in textiles, cars, food packaging and agricultural products. With the help of Acorel they implemented SAP Sales Cloud.
Ready for the future
In order to keep up with their growth, Fibrant was looking for a CRM system that makes their organization future-proof. “Because we worked with different Office applications, such as Excel, PDF and Shared Drives, we missed the helicopter view. With two new product groups that we are going to launch on the market, our current way of working is no longer sufficient. We need a 360-degree customer view to meet customer expectations. This can only be achieved with a solid CRM system. That is why we chose SAP Sales Cloud,” says Pouya Kameli, business manager at Fibrant.
Flexible collaboration and fast implementation
Ron Romeijnders, project manager and business process expert at Fibrant: “The moment we decided that we wanted a CRM system, we were approached by SAP. They introduced Acorel as an implementation partner. We immediately had a good feeling about this. We knew where we wanted to go, but not how to get there. Acorel’s structured and clear approach made this clear during the implementation process. Our goal is that the CRM system fully integrates with the backend of our current system and that we are future-proof. The adoption is still ongoing, but we are already seeing the first results. Our first goals have been achieved and we will now continue to build on them.”
Implementation challenges overcome
During the implementation, Fibrant and Acorel also encountered challenges. Ron says: “Everything worked as it should in the development environment. Transferring to the production environment caused problems. Acorel contacted SAP directly to resolve this. They kept us well informed, which ultimately allowed us to stay within the time schedule. Once we have completed the adoption phase, we will move on to phase two where we will integrate Cloud for Customer more broadly into the SAP ERP system. The integration is now focused on customers and quotes and copying sales orders. In the next phase, we want to make it possible for sales orders, and perhaps the forecast, to be entered from Cloud for Customer into the SAP ERP system. Ultimately, we want all sales documents to be accessible from Cloud for Customer.”
Do you also work with various Office applications, just like Fibrant? And do you want to make your organization future-proof? Contact our specialists, they will be happy to think about the possibilities with you.