Ambitious SILICON pursues plans for the future by working in an increasingly customer-oriented way
Solutions
Really get to know your customer and use the power of actual insights to recognise sales opportunities immediately.
Our services
We believe in successful projects and even more in successful customers. The implementation of SAP software must take place within the lead time, scope and budget. But does this also mean that your organisation will automatically be more successful?
The success of an SAP Customer Experience implementation will be clear only after the Go-live moment. That is why we think it is important to continue supporting organisations, also after your Go-live.
Customer since
2006
“We are newbies in the CX field but thanks to the guidance of Acorel we were able to find our way.”
The succes story of SILICON
Metalworking specialist SILICON is an everlasting success story. In only 40 years Wouter Garot’s company has grown into an internationally known party also that is synonymous for quality work.
However, SILICON wanted to expand their market share, therefore they called in the help of Acorel to turn more prospects into customers, taking advantage of the best possible customer experience, which Acorel can provide.
Silicon designs and produces expert heat-resistant anchoring systems – see video. The systems are made to support industrial ovens that generate extremely high temperatures, they are often used in the energy sector and the petrochemical, combustion and steel industries. With a self-designed welding system, SILICON guarantees the quality and efficiency of the anchor installation process.
CEO and owner Wouter Garot founded SILICON over forty years ago and continues to strive for improvement. His most recent mission? Expanding market insights and streamlining sales processes together with Acorel.
Transparancy in the salesfunnel
After many investments in the industrial and logistics organization, the time came for SILICON to invest in the commercial branch as well. “The sales capabilities of our ERP system SAP Business One proved insufficient for our ambitious future on the global stage”, says Garot. “There was insufficient knowledge retention and transfer in the organization, and we had no clear insight into the market relationships and customer history. Therefore, we wanted to offer an improved customer experience by introducing more transparency and structure in our sales processes. In addition, we also wanted to monitor progress and sales performance better.”
“In 2020 we started looking for a specialized party and a sales solution that could help us realize our ambitions. After a thorough selection, we chose Acorel and SAP Sales Cloud. Because Acorel specializes in creating a customer-oriented working environment and SAP Sales Cloud was well adapted to our specific needs. On top of that, Acorel already had experience in integrating SAP Sales Cloud into SAP Business One.”
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One solution for sales, service and marketing
Acorel developed an integrated solution in collaboration with Domani Business Solutions, SILICON’s management partner for SAP Business One. The solution initially only supports SILICON’s operational sales activities. But in time, the solution will also be used to support service processes such as complaint registration and marketing activities like sending newsletters.
Capitalize on more opportunities thanks to better insight
“In SAP Sales Cloud we log all customer interactions and sales actions”, says Garot. “This makes it easier for us to recognize and follow up on opportunities. In addition, SAP Sales Cloud makes it possible to better keep track of the progress of sales processes. We see exactly how many people we’ve spoken to, given a demo to, given a presentation for or have entered a trial period before they’ve become a customer. We value this information because it’s very educational for us and our sales staff. They gain insights into their areas of specialism and areas for improvement. If we communicate the benefits of SILICON well, we should be able to engage every prospect we encounter as a customer.”
Working efficient and customer-oriented globally
Garot: “An important goal during the implementation was to incorporate my years of sales experience into the structure of the sales process. Because I know this is the best way for us to succeed. The key to our sales success is that customers understand our products through and through. They discover that our systems save precious time and money by extending the lives of their machines and speeding up the repair time.”
“In order to convey that information in the best possible way, I released phased sales processes for both our products and our services. With their knowledge and experience, Acorel has translated these processes excellently to SAP Sales Cloud. This made SILICON less dependent on me as a person, and now our sales staff can work the same way anywhere in the world.”
Prepared for further growth
Garot is very satisfied with the guidance Acorel has provided. “We are newbies in the CX field but thanks to the guidance of Acorel we were able to find our way. They helped us make the right choices and dared to go against our preferences. We noticed that Acorel is very experienced in change management. And in addition, they managed to steer my involvement in the sales process in the right direction and translate it into an effective design of the system. They have united the system and our best practices without deviating from the technical standard of SAP Sales Cloud.”